The advertisement pictured is a charming piece of 1950s northeast agricultural history. Sneider's Dairy operated out of Menominee, Michigan immediately adjacent to Marinette, Wisconsin. And directly across the bay to the north. The four digit phone number (3533) is the clue that solved the riddle.
Bashful Bessie was the dairy's answer to Borden'sElsie the Cow.
Bessie's long eyelashes and the pun - It's In The Bag (udder) was a characteristic of the wholesome imagery of that era. Same for the doctor recommendation. With the introduction of rural electrification and expansion of pasteurization and homogenized milk the scientific achievement in food safety was worth crowing-about.
Growing-up we had a milkman who delivered a couple of times a week leaving glass bottles of milk in the box on our doorstep. Sealtest Dairy if memory serves.
Can you pick me out in the photo?
The packaging in the advertising is a wax-coated paper carton used for grocery store distribution.
Sneider's was a staple in the Upper Peninsula and Northeast Wisconsin for decades. With the passage of time they were absorbed by larger regional dairy co-ops; yet vintage memorabilia like this shows-up in antique shops and on the interweb from time-to-time and is an interesting walk down memory lane for anyone interested in mid-century marketing and local history.
Composed by Stephen Stills this song was first recorded in 1968 during the first recording session as a group by Crosby, Stills and Nash. It was subsequently released on the Atlantic Records label by the group in 1969; Crosby, Stills and Nash.
The album was a major hit in the states peaking at Number 6 on the Billboard Album Chart and spinning-off a couple of single hits; Suite: Judy Blue Eyes and Marrakesh Express. The album subsequently earned a triple platinum certification in 1999 and quadruple platinum in 2001. Neil Young toured with the group as a session musician and later recorded Déjà Vu with the group in 1970 making some of the best harmonies on the planet. Which is why they are a Super Group.
Turn-up the volume for Helplessly Hoping recorded at Woodstock....
U.S. Attorney for the District of Columbia - Jeanine Pirro - stated in a court filing that damage to the Lincoln Memorial Reflecting pool was the "result of flawed installation by the contractor" rather than vandalism, prompting her office to drop charges against a former Olympic athlete and three other individuals.
Prosecutors noted that they received new evidence and information showing that the peeling sealant stemmed from poor contractor work and a rushed installation rather than intentional cutting by individuals.
Pirro isn't stupid and clearly knows if she pursued this nonsense she'd face disbarment.
Speaking from the Oval Office yesterday Mr. Trump had this to say, "Frankly, I think she choked because the judge was really vicious. Instead of going after the people that did it, the judge went after her and went after her department, and I guess she choked. I don't know what the hell happened."
The Reflecting Pool is actually a perfect metaphor for Mr. Trump; and
he created it himself. He's gonna drain it, repaint it and start over.
All the while expecting a different result.
Growing-up the cousins on both sides of the family were pretty close. My dad's brother and his tribe lived at the opposite end of the block.
Anyway, the cousins on my mom's side of the family have been consistent in helping to maintain many of the family traditions; including getting-together over the Christmas holiday and hosting a summer gathering.
Sun, surf and cousins reconnected for another Annual Rib Fest celebration on Legend Lake in Keshena, Wisconsin.
I dodge the rib event nowadays and orchestrate the Big Friday Family Fish Fry mostly because it’s so difficult to squeeze a large group into a supper club or local watering hole for Friday fish. And because I like cooking for a group.
So I take the fry on the road.
I recommend outdoor cooking, sparing the kitchen, and taking it under the upper deck on account of rain.
If you're old like me some of you reading this will recall the technology boom that began in the 1990s, gained steam in 1995 and peaked in March of 2000. This capital markets era of growth coincided with the adoption of cellular technology, the World Wide Web and embrace of the internet. It was known as the Dot Com Boom.
As a financial guy it was hard to ignore the rapid growth in valuations of dot.com startups. Amazon comes to mind and companies that made no sense at all as they were experiencing soaring stock valuations based on a mere idea. No assets, no sales, no earnings - just an idea. At least Amazon was an online bookseller. And following the peak on March 10, 2000 the tech bubble burst leading to a large market correction and a larger reckoning for those chasing the clown car and bandwagon of exaggerated stock valuations. There's an old saying in the trade; Bears and Bulls make money - pigs get slaughtered.
Anyway, not all was ephemeral, this financial guy used some fundamental research to acquire shares of a company in 1991, or thereabouts, for not a lot of money. This company went on to develop a nifty cellular communications device reminiscent of the communicators used by the crew of the Star Ship Enterprise. It was a Flip Phone and it became immensely popular.
Anyway, in January of 1990 I presciently sold those shares and used the proceeds (almost entirely profit) to pay cash for the first new structure on our property. I used the other people's money to erect a nifty Forest Construction metal shop building on a concrete slab and electrify it in relatively short order.
Founded in Chicago on September 25, 1928 by brothers, Paul V. and Joseph E. Galvin this company has been around for awhile. Originally established as the Galvin Manufacturing Corporation, like most start-ups it began on a shoestring of $563 of working capital, $750 in equipment and five employees operating out of rented quarters.
And the Galvin brothers had a novel idea; a device that would allow a battery-powered home radio to be wired into a vehicle.
And in 1930 the affordable car radio was born. Paul Galvin named it the Motorola - "Motor" for motorcar and "ola" for Victrola.
Galvin Manufacturing didn't stop there. They developed one of the first gasoline-powered car heaters capable of instant heated comfort, an AM-Band two-way police dispatching radio and with the onset of WWII the development of the Handie-Talkie, the first handheld, single operator two-way radio. An FM-Band backpack model with greater range followed.
At the close of the war the company was firmly committed to wireless communications and in 1947 adopted Motorola as its new name. Today you will find Motorola handheld radios used in my household for hunting and marine frequency use. Two way police and taxi communications became their trademark line-up and persist today. If you talk to anybody in law enforcement they will tell you: Bad guys cannot outrun Motorola.
By 1951, home television was transitioning from a post-war novelty into a living room fixture and Motorola paired their technology with fine furniture styling and cabinet design. It was Motorola who adopted full-view rectangular Cathode Ray Tubes (CRTs) that allowed the image to fill the entire screen without cropping or distorting the edges. Motorola pioneered additional technologies that reduced glare, improved focus, high-frequency tuning, audio enhancements and chassis shielding that reduced household signal interference.
Aside from the Flip Phone, Motorola advancements in transistor technology replaced tubes, Motorola designed and built the Unified S-Band radio transceiver linking voice, video and telemetry between astronauts, the lunar lander and NASA's Mission Control. In 1973, company engineer, Martin Cooper, made the first public handheld cellular phone call with a Motorola prototype on a Manhattan street corner. In 1979 they introduced the 16/32 bit microprocessor that became the foundation for modern personal computing and gaming. And it was Motorola who delivered the world's first 5G smartphone connectivity by connecting a consumer device to Verizon's commercial 5G network and bringing gigabit data speeds to everyday users in 2018.
So, now you know the rest of the story, insofar as where it's advanced. Who knows what the future holds....
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