After Horseshoe Bay Farms discontinued its elite Holstein breeding operation in 1925 the farm transitioned to focus on orchard production. As hundreds, upon hundreds, of acres of cherry trees reached full maturity there arose a seasonal challenge; harvesting millions of pounds of cherries. The technology of the time required thousands of hands picking cherries one by one and just like today local labor was in short supply. Frank Murphy, who owned Horseshoe Bay Farms in Egg Harbor came-up with a novel solution.
Cherry Camp.
Functioning as a part-time summer job and youth camp bringing local teenagers together with other 13 to 17 year-olds from across Wisconsin and as far away as Chicago.
The original Horseshoe Bay Golf Clubhouse, located right on the shore of green Bay, was converted into a dormitory. The clubhouse featured a mess hall and a canteen where campers could purchase soda pop, treats and snacks. As an exclusively all-boys facility, following a day's labor, most campers stripped-down, soaped-up, and jumped into the waters of Green Bay to clean-up. The dorm also featured an outdoor basketball court, baseball field, horseshoes and a boxing ring.
As co-owners the Cowles family held longstanding seats on the Green Bay Packers Board of Director. Consequently, Packers players, supplemented with local high school coaches, served as chaperones and camp counselors.
The daily routine began with reveille and calisthenics. Following breakfast, trucks transported the kids up the bluffs to the orchards. Campers had to pick 7.5 pails of cherries each day to cover their room and board. Profits of every pail picked beyond that went directly to the teenage camper. Lunch was at the orchard and quitting time was 4 PM. Following supper, candy bars were awarded to the day's highest pickers. Each day closed with the Pledge of Allegiance, retiring of the colors, taps and lights out.
This was not a vacation experience; it was back-breaking work. Climbing ladders and hauling pails of cherries in the July sun was not a leisurely summer day. Nevertheless, the organized camp experience combining hard work with summer adventure away from home likely left some fond memories.
It is worth noting that girls picked cherries too alongside the boys - but under a different arrangement. Local girls commuted daily to the orchards to pick alongside the camp boys. The children of families visiting for the summer also earned summer cash making cherry picking a rite of passage for generations of teenagers.
Photo Credits - Horseshoe Bay Farms










