The term "conspicuous consumption" was coined by sociologist Thorstein Veblen in his 1899 book, "The Theory of the Leisure Class". Veblen used the concept to describe the practice of purchasing and displaying expensive goods and services primarily to signal one's wealth and social status; rather than for their practical utility.
Consumer spending accounts for roughly 68-70% of the U.S. Gross Domestic Product (GDP). This means that consumer spending is the largest component of the U.S. economy, and a major driver of economic growth. This is known as personal consumption expenditures (PCE). Specifically, services make up roughly two-thirds of PCE making them the primary contributor to consumer spending. While the exact percentage changes from year-to-year - as the largest share of consumer spending this has not changed. As for the rest of GDP, manufacturing, agriculture, government spending, net exports and investment account for the balance.
Consumption has begun to slow this year. Adjusted for inflation in 2024 consumer spending grew almost 3%. That fell to 1.4% in the second quarter of this year and is expected to remain tepid. Time will tell.
If you're wondering where I'm going with this, according to Moody's the top 10% of earners now account for about half of consumer spending. That happens to be up from 36% three decades ago. This is rather rarified atmosphere as these are consumers with household incomes north of $250,000 a year. They're doing just fine.
The bottom 80 percent of earners have maxed-out their consumption with their spending; now basically tracking with inflation.
This may have implications for both the near and long-term domestic economy, social policy and a whole lot more. Exactly how; we'll have to wait, see and ponder. For all the chatter about import taxes (tariffs) and their outsized impact (positive and negative) on manufacturing, that sector of the economy is playing second fiddle. I'm not saying it's unimportant; it is significant as it creates $2.69 of economic activity for every $1.00 spent within that sector. But it's direct contribution to GDP is only 11%.
(Source: The Washington Post/Moody’s Analytics).
Looking at the graph, on the chance you are unfamiliar with the term; here's the definition of Revenge Spending.
Fun Fact: Import duties (the Trump tariffs) apply only to imported goods; not services. Outsourced services do not cross borders in a shipping container or face customs inspections. So, whether you're tapping into global talent for customer experience or partnering with an expert team for end-to-end loan servicing; no import tax.