Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Wednesday, July 9, 2025

The Most German Man In The World

The Most Interesting Man in the World was an advertising campaign for Dos Equis beer featuring actor Jonathan Goldsmith as a bearded, debonair older gentleman with voice overs that were both humorous and outrageous. The advertisements began appearing in the United States in 2006 and became a popular internet meme. 

Dos Equis retired the character in early 2016 with a tongue-in-cheek retirement ad launching him on a one-way trip to Mars. 

They briefly introduced a new male figure, Augustin Le Grand, but by 2018 fully shifted tone to the Keep It Interesante campaign—emphasizing storytelling from everyday people instead.

In March 2025, Dos Equis released a new hybrid AI ad that combines generative visuals with human creativity. Industry insiders praised its slickness — though some pointed out minor quirks like slightly unnatural hand movement.  Naturally, there's a beer tagline at the close.

You'll find a collection on YouTube - here's a sample...... 

Tuesday, June 17, 2025

Fizzle

Growing-up in the early 1960s there is a childhood memory of a fascination of all things that went fizz without shaking-up a pop bottle and lifting the crown cap to release of volcano of soda flow. 

Sodaburst was an innovative instant ice cream soda mix introduced by Birds Eye in the 1950s and 1960s. Marketed as "the real ice cream soda that makes itself at home in one minute—cold," it offered a convenient way to enjoy a soda fountain-style treat at home. Each package contained a scoop of ice cream, flavored syrup, and soda fizz; consumers simply added water to create the beverage 

Available flavors included black and white (chocolate and vanilla), strawberry, pineapple, and all chocolate . Despite its novelty, Sodaburst was eventually discontinued, likely due to changing consumer preferences and market dynamics.

Seems like all that's left nowadays is Alka-Seltzer tummy and cold remedies... 

Friday, June 6, 2025

Friday War Monger

For a change of pace there is no music today.

Instead there is this gem that I stumbled-across on the interweb.

In the early 2000s the US Army adopted the recruiting slogan of An Army Of One.  It was short-lived and eventually replaced by Army Strong.  Regarding the former Army of One I wonder if recruiters took a page from the marketing of toys to boys in 1964? Prescient?  I digress.

If ever there was a real-life reenactment of my childhood this would be it.  This is how we played.  And boy oh boy did I covet this as a tool of backyard warfare.  My parents and my buddies parents never indulged any of us with this multi-tool of world domination.  I figure they knew intuitively that anything as sophisticated as this wouldn't last until the end of a day's ordinary battle......

Saturday, April 26, 2025

Axe Advertising

 I had forgotten about the off-color humor in Axe's playful marketing....

Saturday, April 5, 2025

Meet The Flintstones

Old school commercial.

"I hate to see them work so hard. " "Yea me too...let's go around back where we can't see them."

Have to wonder if the dinosaurs were eradicated as a consequence of second-hand smoke.....

Saturday, March 29, 2025

Molson Canadian

This brought a smile to my lips.  Hope you get a chuckle too.

Cheers!

Thursday, November 9, 2023

Motion For Life

Bibendum, popularly-known as the Michelin Man, is the official mascot of the Michelin tire company.  
 
A humanoid figure consisting of stacked white tires, he was introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand.
 
 
 
 
The Michelin Man is white because rubber tires are naturally white. It was not until 1912, that carbon chemicals were mixed into the white tires, which turned them black. The change was structural, not aesthetic. By adding carbon, tires became more durable.⁣
 
Michelin also began reviewing restaurants so that more people would travel further distances in their cars to eat at these restaurants. This in turn would wear down their tires faster, and force them to buy more.⁣
 
The star system that Michelin uses goes up to three and is broken down by whether or not it's worth driving to the restaurant.
 
 
One star: A very good restaurant in its category
 
Two star: Excellent cooking, worth a detour
 
Three star: Exceptional cuisine, worth a special journey
 


 

 

Sunday, August 27, 2023

Practice Makes Perfect

Several of these people look confused. Or wretched. Or like ghosts. One of them looks like a serial killer straight out of central casting.

Donald Trump’s mugshot is picture-perfect.

If I had to hazard a guess, he practiced this in a studio beforehand. His makeup is precisely  suited to the light and camera.  His hair is coiffed a wee bit differently than we're accustomed-to.   That jaw-jut and downward tilt of the head hide his jowls and adds drama. 

Earlier today Trump's campaign spokesperson said the former president has raised $7.1 million since his mugshot was released Thursday evening after he was booked on thirteen felony counts related to an alleged scheme to overturn the results of the presidential election in Georgia.

The guy is masterful.

Friday, December 23, 2022

Friday Advertising

Likely one of the most adorable advertisements I've seen around these parts.

And who doesn't like a trampoline.......

Monday, November 21, 2022

Tuesday, December 28, 2021

Raising a Toast to the Holidays


 

Another example of vintage Schlitz advertising from 1951.

Perfect for the holiday season.

The beer that made Milwaukee famous.

Sunday, December 19, 2021

Schlitz


 

Another piece of old-school beer advertising is this.

Circa 1934.

A tavern menu jacket from The Beer That Made Milwaukee Famous...

Tuesday, December 14, 2021

Schlitz

Another vintage advertising spot.

And I still have some vintage church keys in the drawer from back in the day...



Tuesday, December 7, 2021

Schlitz

 As the saying goes...

When you're out of Schlitz, you're out of beer


 

Monday, June 7, 2021

Arithmetically Challenged

In the 1980s A&W attempted to compete with McDonald's Quarter Pounder by selling a 1/3 pound burger at a lower price.

The promotion failed because most of the public thought that the 1/4 pound burger was larger.

This is why it is a waste of valuable bandwidth to attempt to win hearts and minds by means of facts and truth with some people on Facebook.


Wednesday, April 7, 2021

Scat


 

 

In keeping with this week's coincidental scatological theme there is this...

I have no way of knowing how (or why) this advertisement ended-up in my Face Book feed - but everyone deserves a good poop I guess.

And you can obtain anything from Amazon.... 


Monday, March 22, 2021

Would You Purchase These?


 

 

From the grocery there was this.

Take heed where you place the coupon on the packaging.

These are Pick Me Ups.....

Wednesday, March 10, 2021

Round-up Your Mates

Sometimes you stumble-across a clever example of market that is just too good not to share.  This is one of those examples.

Cheers!

Saturday, March 6, 2021

Winter Driving Conditions


 

 

Yeah, I know it's technically spring according to the meteorological calendar.  Nevertheless, we're still getting snow.

You know you're having a bad start to your day when you lose control of your wiener on the way to the day job.