Bibendum, popularly-known as the Michelin Man, is the official mascot of the Michelin tire company.
A humanoid figure consisting of stacked white tires, he was introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand.
The Michelin Man is
white because rubber tires are naturally white. It was not until 1912,
that carbon chemicals were mixed into the white tires, which turned them
black. The change was structural, not aesthetic. By adding carbon,
tires became more durable.
Michelin also began
reviewing restaurants so that more people would travel further distances
in their cars to eat at these restaurants. This in turn would wear down
their tires faster, and force them to buy more.
The star system that Michelin uses goes up to three and is broken down by whether or not it's worth driving to the restaurant.
One star: A very good restaurant in its category
Two star: Excellent cooking, worth a detour
Three star: Exceptional cuisine, worth a special journey
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