Dairy Trivia

The advertisement pictured is a charming piece of 1950s northeast agricultural history.  Sneider's Dairy operated out of Menominee, Michigan immediately adjacent to Marinette, Wisconsin.  And directly across the bay to the north.  The four digit phone number (3533) is the clue that solved the riddle. 

Bashful Bessie was the dairy's answer to Borden's Elsie the Cow.  

Bessie's long eyelashes and the pun - It's In The Bag (udder) was a characteristic of the wholesome imagery of that era.  Same for the doctor recommendation.  With the introduction of rural electrification and expansion of pasteurization and homogenized milk the scientific achievement in food safety was worth crowing-about.

Growing-up we had a milkman who delivered a couple of times a week leaving glass bottles of milk in the box on our doorstep.  Sealtest Dairy if memory serves.

Can you pick me out in the photo?

The packaging in the advertising is a wax-coated paper carton used for grocery store distribution.

Sneider's was a staple in the Upper Peninsula and Northeast Wisconsin for decades.  With the passage of time they were absorbed by larger regional dairy co-ops; yet vintage memorabilia like this shows-up in antique shops and on the interweb from time-to-time and is an interesting walk down memory lane for anyone interested in mid-century marketing and local history.

Oleo Wars

Reprint from the pages of "Hoard's Dairyman" magazine issued to influence public opinion in Wisconsin where the sale of colored margarine was prohibited by law 

Once upon a time margarine was illegal in Wisconsin. 

That’s right. For over 70 years, Wisconsin banned the production and sale of buttery-yellow oleomargarine and we were the last state in the nation to uphold oleo bans.  As a child my dad and his brother would periodically team-up and make a run across the Illinois border where there was  a thriving business selling cases of margarine to Wisconsinites  who would drive back over the border with trunk loads of bootleg oleo. 

59 years ago on July 1, 1967, the sale and production of yellow oleomargarine was finally legalized in Wisconsin.  

Oleo was seen as a substitute for butter and gained popularity during the butter shortage of WWII. Dairy distributors didn’t like this imitation-butter one bit, which led to Wisconsin upholding oleo bans for more than seven decades.

Nevertheless, Wisconsin state law still strictly regulates butter and margarine in restaurants and it is a criminal offense to substitute margarine for butter unless a customer specifically requests it.

The law on the books is Wisconsin Statute 97.18(4), which explicitly states:

"The serving of colored oleomargarine or margarine at a public eating place as a substitute for table butter is prohibited unless it is ordered by the customer."

 Learn more about the oleo wars here.  

Tour de Ferme

Only a few minutes from where I live is Brey Cycle Farm, LLC.  Recently I had an opportunity to pay a visit and receive a tour of the dairy operation.

Cycle Farm takes its name from the cycle of sustainability which is central to what they do.  All of their beef and dairy animals are born and raised on the farm here in Door County.  

Cycle Farm was established in 1904 by George Brey Sr., great-grandfather of Tony and Jacob  who purchased the farm from their parents Bill and Clarice Brey in 2016.  Today about 1,500 cows are milked and calves and heifers are raised.  Cycle Farm also raises Angus/Holstein crossbred beef animals along with custom heifers for other farms.  As stewards of the land high quality forage crops are grown on 2,000 acres of owned and rented land for livestock feed.  In addition to family members there are an additional twenty full-time employees and several part-time employees.

Cycle Farm is a  member of Peninsula Pride Farms, a farmer-led conservation group, and are participants in the Door-Kewaunee Demonstration Farms Network. 

Calves are fed mother's colostrum at birth to provide immunity and nutrition.  Housed in individual hutches for individual attention and health they are fed pasteurized milk twice a day along with fresh water.  After a week a grain mix is introduced to supplement the milk.  Calves are weaned after 60 days and moved to a group pen.  Feed is a total mixed ration (TMR) of forage, grains, minerals, vitamins, minerals and protein for balanced nutrition.

Maternity ward

Couple of hours old

Cows like moderate temperatures so they are housed in in freestall barns keeping them shaded and cool in the summer and warm in the winter.  This set-up allows the animals to eat, drink, move-about and lie down as they please while protecting them from inclement weather.  Cows are fed a custom TMR and have access to fresh water all the time and their pens are cleaned each time they are in the milking parlor.

TMR Cuisinart

 

Girls returning from milking parlor

Speaking of which, cows are creatures of habit consequently they are milked three times at the  same time each day.  The parlor can handle 26 cows at a time and machines keep track of pounds, temperature and quality with each animal producing an average of 10 gallons of milk daily.  Milk is shipped to Agropur in Luxemburg, WI for the production of mozzarella and provolone.

 

Bulk milk storage

Acreage is routinely tested for pH, organic matter, phosphorus and potassium.  Manure from the animals is stored in a pit until conditions are appropriate for application by spreading, injection or drag hose.  Testing is GPS managed, collecting 1 sample per 2.5 acres to determine nutrient levels impacted by soil types and previous crops grown.  An agronomist determines application rates depending-upon soil needs.

In 2021 - 140 acres were converted to paddocks for grazing heifers and beef cattle.  Management-intensive grazing is a flexible approach to rotational grazing influenced by paddock size, stocking density and length of grazing.  Adjustments are made throughout the grazing season balancing forage supply with animal demand.

In 2024 a screw-press separator was acquired to recycle manure solids for bedding instead of purchasing sand.  The device removes undigested fiber in the manure from the liquid and through a simple drying process produces green bedding to keep the animals comfortable in their stalls.

You won't find Brey beef sold in a local grocery; you can call or order online for pick-up at their farm store located at 2190 County Road O, Sturgeon Bay.  They offer Bargain Bundle and Freezer Filler packages for a volume discount or you can purchase a package of burgers, wieners, or a steak or roast.  Breyfamilybeef@gmail.com or (920) 639-4742.   You can learn more on Facebook and visit Brey Family Beef. 

French Vosgienne breed - solitary animal