I remember Chung King making it to our table on a regular basis growing-up. It's not as good as real Chinese food served in a restaurant; nevertheless, it was fast and easy fare and added variety to the family dinner ritual.
My recollection is that mom fried bite-size pieces of fresh chicken added the vegetables and sauce from the can and served it up with boiled minute rice and a side of crunchy Chinese rice noodles. Yum.
As good as it was in my childhood memories I wouldn't do it today; unless, it was disaster food consumed in a bunker. If I'm making Chinese for me and the missus the only thing out of a can is baby corn, water chestnuts and crispy, crunchy Chinese rice noodles. Everything else if fresh, from scratch.
Remarkably, it was an Italian-American guy named Jeno Paulucci who founded the Chung King brand when he borrowed $2500 to grow bean sprouts in Minnesota which he canned with chopped celery and sauce as a convenience food for post-WWII American families. Paulucci was innovative in solving the mushy vegetable challenge. He packaged the meat and sauce in one can and the veggies in a second, taped them together allowing the consumer to combine them later.
From a purely cultural perspective it was entrepreneurs like Paulucci who popularized Westernized Chinese-American food like egg rolls, chow mein, chop suey and soy sauce; all of which left a huge imprint on the taste-palate of American consumers. Who doesn't like Chinese food? Heck, there is a Chinese buffet in nearby Sturgeon Bay.
Fast Fact: Wisconsin is home to the highest-producing and largest naturally-brewed soy sauce facility in the entire world. Take that, China!
Anyway, Paulucci sold the Chung King brand to tobacco conglomerate R.J. Reynolds in 1966 for $63 million. He later went on to found Jeno's Pizza Rolls, which later became Totino's Pizza Rolls.
After changing hands a couple of times, Chung King was sold to Singaporean Yeo Hiap Seng in 1989 and eventually acquired by ConAgra's Hunt-Wesson in 1995. ConAgra already owned Chung King's chief competitor La Choy and consequently shut-down production immediately. By 1996 Chung King had disappeared from supermarket shelves leaving La Choy as the sole survivor of the era of Chinese-American grocery items.
The missus and I have a fondness for Chinese stir fry and make almost once a month on principle. If you type "stir fry" in the search tool in the upper left hand corner of the blog's home page you will be redirected to several tutorial posts on the subject.
Meanwhile, if you like the subject of ethnic food in American popular culture the documentary - The Search for General Tso is a delightful tale about the origins and ubiquity of Chinese American food through sweet and spicy chicken. You can find it on Netflix. And don't forget the fortune cookies....
















































