Monday, May 18, 2026

You can be sure..

  ...if it's Westinghouse!

This vintage commercial for the Westinghouse Food File Refrigerator highlights the product's design solutions for growing families who now find their post-war models too cramped.

Storage capacity offered more than twelve feet of storage space - considered cavernous in the mid-1950s.  Westinghouse's Food File organizer with a place for everything and everything in its place; included patented roll-out shelves, a Meat Keeper, Humidrawers for produce, in-door storage sections for fruit, cheese butter and eggs and a full-width freezer overhead. 

Naturally, the commercial concludes with the brand's long-standing slogan:  "You can be sure if it's Westinghouse"

Other brands of that era included Frigidaire, GE and Kelvinator.  I cannot recall seeing full size Westinghouse fridges on a showroom floor when we were looking a few years ago.  The US market for this brand is mostly compact, beverage and specialty models.  Nevertheless, kitchen models continue to be manufactured and sold globally.  The interweb tells me they're the top choice for Australians.  How 'bout that, mate!

Before the tariff regime hit we replaced all of our major kitchen appliances and our three-door GE Profile fridge sports many of the same features 70 years later.  Except it has 27 cubic feet of storage space and manufactures ice faster than a thirsty deer camp can consume it. 

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