Laissez Les Bons Temps Rouler

Popular sentiment about the economy is both a curious and fickle phenomenon.  Over the last couple of years consumer confidence did not necessarily reflect the underlying strength of the US economy.  I've blogged about it from time to time as I've scratched my noggin over perceptions of what is real versus perceived.  As a recovering financial guy I periodically puzzled-over this disconnect.  Perhaps that is exactly the point - perceptions in and of themselves are naturally fickle.  Which is why they are nothing more than perceptions.  Don't over analyze it; what is perceived is frequently not founded in reality.

Now we learn that popular sentiment over the economy has flipped.  A majority of consumers (among Republicans anyway) now perceive that the good times are about to roll.

Last week, the New York Fed's monthly consumer survey revealed that an increasing number of us now share the expectation that our financial situation is likely to improve in the coming year.  Remarkably, this optimism has reached its highest level since the period of time immediately preceding the COVID shit show of 2020. 

This is further bolstered by the University of Michigan measure of US Consumer Sentiment indicating that it increased for the fifth consecutive month, the highest level since April.

Some may suggest this this is a consequence of the reelection of Donald Trump.  I am unconvinced as this has been percolating for the better part of 2024; but I'd not disregard the possibility of confirmation bias.  I am certain that the president-elect will take credit for the strong economy he will inherit. The only Trump Effect I can discern is found in reading the University of Michigan data.  Current conditions have been led by a surge in the purchasing of durable goods - a consequence of the perception that purchases of durables today would enable a buyer to avoid price increases in the future.  Which takes us to that nagging matter of inflation.

To be certain the economy remains healthy; the labor market is stable, consumer spending is robust and growth has been steady.  The core consumer price index (excludes volatile energy and food prices) has grown at an annual rate of 3.3% year-over-year; stubbornly remaining above the Fed's target rate of 2%.  

Domestic retailers are warning that proposed tariffs would result in higher prices to US consumers.  The president-elect himself has said that he can't guarantee anything when it comes to the impact of tariffs on Americans at the checkout.  This, along with immigration restrictions, may contribute to our ongoing inflation challenges.

So, stay-tuned.  None of this would be so consequential except that 70% of the US economy is consumer spending.  The remaining 30% is government spending, manufacturing and everything else.  So maybe sentiment counts for something after all.