The Most German Man In The World

The Most Interesting Man in the World was an advertising campaign for Dos Equis beer featuring actor Jonathan Goldsmith as a bearded, debonair older gentleman with voice overs that were both humorous and outrageous. The advertisements began appearing in the United States in 2006 and became a popular internet meme. 

Dos Equis retired the character in early 2016 with a tongue-in-cheek retirement ad launching him on a one-way trip to Mars. 

They briefly introduced a new male figure, Augustin Le Grand, but by 2018 fully shifted tone to the Keep It Interesante campaign—emphasizing storytelling from everyday people instead.

In March 2025, Dos Equis released a new hybrid AI ad that combines generative visuals with human creativity. Industry insiders praised its slickness — though some pointed out minor quirks like slightly unnatural hand movement.  Naturally, there's a beer tagline at the close.

You'll find a collection on YouTube - here's a sample......