Easy Peasy Pizza

This is a really nifty and easy-to-use pizza dough that I found in the dairy case at the Pick 'n Save in Sturgeon Bay.  I make every effort to keep one of these in the fridge when the opportunity arises to throw a pizza pie on the oven pizza stone.  

In any event I was looking at the labeling closely and noticed this:

Austria?  And sometimes it says Hungary.  How the heck does someone make pizza dough on the other side of the globe and sell it here?  That's amazing.  And as I found out quite the success story for a family business.  

From the web I learned this:

In 1987, European baker Johann Wewalka started selling his family’s traditional pastries in a small bakery outside of Vienna, Austria. Business was good, and word traveled quickly about his delicious baked items. At the request of some of his loyal customers, Johann would occasionally give out scraps of leftover dough, enabling them to bake their own pastries at home. It didn't take long before a line of patrons began forming outside the bakery at the end of each workday, all asking for his fresh dough scraps.
Voila! The demand for fresh dough was born. Following a considerable amount of work to ensure a refrigerated product could meet his high bakery standards, Mr. Wewalka introduced his line of packaged dough in 1994.
Today, Wewalka is one of the leading fresh dough producers in the world. The company provides products to more than 30 countries across Europe and Asia, and is now geared up and ready to meet the baking demands of America.

It's a remarkable testament to entrepreneurship and multinational business.

Who knew?  I'm going to pick-up some of the pie dough and give it a test drive.

You can learn more here - including store locations near you.....