The Taco Revolution

 

 

1968 radio ad for a new and emerging force in the fast food world.

Sure, the original taco stand included the Mission-style bell logo or atop their early adobe buildings.  But it was founder Glen Bell who had the brilliant idea to sell tacos out of a walk-up window in 1962.  He wanted the experience to feel authentic to Mexican culture even if the food itself was not.  

Taco Bell not only played a huge role in the fast-food revolution; more importantly it helped to introduce the idea of Mexican food to US diners.  The rest is history.

Incidentally. venison tacos and nachos are a family favorite in our household.