The Taco Revolution

   

Vintage 1970s Taco Bell advertisement.

And, yes, things were a great deal fresher back in the day as everything was prepared on site, at each location.

One of my high school pals managed a store and I recall going over there in the morning to help with food prep.

The refried beans were made from scratch, the taco beef filling cooked with fresh spices and the taco shells fried there too.

After it was sold to Pepsico in the 1980s everything began to come from a centralized corporate commissary.