Reflections

This year the NFL is expanding its international series to a record eight regular-season games across five countries: Spain (Madrid), Germany (Munich), Brazil (Rio de Janeiro), the UK (three games in London), France (Paris), and Australia (Melbourne). These games will feature match-ups in new cities, including the first-ever game in France and Australia.​ 

It is no secret the NFL wants to make their product a global brand.  People from other countries who might not even use English as a primary language are going to figure significantly in NFL marketing.  Old white guys like me need to get over it because we're not a target market. 

The NFL brand is a business and I don't think they care what the current occupant of the White House thinks about their business model. 

Why?   

The NFL wants to expand their brand beyond our borders. The NFL wants to grow profits.  The NFL is bigger than Trump. The NFL will be around long after Trump is gone.

​If I were a fly on the wall of the NFL's boardroom I'd likely learn they're tickled-silly that everyone's jabbering this week about record viewership of a halftime performance interrupted by a thoroughly forgettable game.