Pup 'n' Taco was founded by Russel Wendell in 1956 as a southern California drive-in restaurant that served tacos, tostadas, hot dogs, pastrami sandwiches, fries, RC cola, root beer and slushes. The first officially-branded Pup 'n' Taco was opened in 1965 in Pasadena. By 1973 there were 62 locations. Not bad for a privately-owned fast-food enterprise.
In 1984 Taco Bell acquired 99 stores specifically for their prime locations in expensive real estate markets. In relatively short order those locations were closed or converted. The Taco Revolution was not entirely bloodless.
Three stores located in Albuquerque, New Mexico were not part of the sale and remained in business until closing in 2013.
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