Yup, boxed water.
As a kid rowing-up most milk was packaged like this. My orange juice and countless other products continue to be packaged the same. This is what is known as an aseptic carton. It’s an old-school technology and the attraction is the notion that boxed water is better than water contained in plastic.
It is true that paperboard is renewable and biodegradable, plastic is made from fossil fuels, smaller carbon footprint, yada- yada. Better packaging – better planet. I think you get the drift.
This is clever marketing for sure but is it a better choice?
Think about it - single-use water containers are quite wasteful of raw materials and energy, no matter what they’re made of. Moreover, they’re completely unnecessary except in emergency situations. That’s because for most everyone in America we have exceedingly inexpensive and clean water straight from the tap. I drink good, old tap water from a insulated cup or reusable water bottle.
Better idea – better planet.
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