For any of you regular readers you already know that from time to time I have been critical of many of the foods and certainly outdoor grilling during the 1960s. But this vintage magazine ad from 1958-59 (or thereabouts) is actually appealing to me. So much so I am inclined to try it out Although the missus is going to ask me to leave the mustard out of her burger.
 |
| Click on image to read the recipe |
Anyway, the pitch is: Burgers Aren't Burgers Without French's Mustard. Versions of this ad appeared in Life and Look magazine featuring the distinctive red, white and blue Pure Prepared Mustard jar pitching mustard as an essential cooking ingredient.
Whether you enjoy a plain hamburger or a fancy cheese burger mustard is not just something to put on top of the meat - you can incorporate it in the meat to enhance your culinary experience.
There's a detailed recipe explaining the mixing of butter, bleu cheese (Roquefort) and French's mustard into the beef. Branding highlights the light and lively flavor, specific blend of spices and quality of mustard seed making this uniquely suited to your needs where other mustards are not up to the task. It is simple enough to appeal to a home cook looking for an entertainment recipe.
If I try my hand a building a better vintage burger, you can expect that I will opt for Dijon paired with Roquefort and possibly Dusseldorf and Swiss. What could I pair with pizza mozz?
Posts
No comments:
Post a Comment