This refreshing adult beverage is a classic pale ale
characterized by a bitter malty body and a hoppy finish.
click on image to enlarge
It is an excellent craft beer and it come to
you via the University of Wisconsin, Madison.
Born of the UW Campus Craft Beer competition - students from the College
of Agriculture and Life Sciences competed to produce an American Pale Ale for
the Wisconsin Brewing Company. UW School
of Journalism students developed the branding, the marketing, social media
campaign, public relations and commercial video.
Now in full-scale production this
award-winning brew is named after the 32nd division – The Red Arrow Division –
of Wisconsin and Michigan soldiers who fought in World War I. Also known as Les Terribles (literally translated
as The Terrible Ones) the symbol of this division is a line pierced by an arrow
– a symbol that the 32nd Division pierced every German line faced
during the war. It is fitting that this
beer is introduced during the 100-year anniversary of the division’s creation. If you enjoy craft beers this is an excellent choice. And you can raise a toast to the Wisconsin Army National Guard on the occasion of the Division's 100th anniversary.
You can learn more about the origins of this ale here and Les Terribles here.
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